#10 Lessons From the Land; Roots, Legacy & Purpose

Join us for an inspiring conversation with Bill McMaster, the heart and soul behind Petoskey, Michigan’s beloved Bill’s Farm Market. For over 40 years, Bill cultivated more than just unique crops—he grew a legacy of community, resilience, and purpose. In this episode, we dive deep into his early years, uncovering the struggles and convictions that shaped his journey, from defying expectations to start the market in the 1970s to championing causes like the Manna Food Project and Habitat for Humanity. Now in semi-retirement, Bill reflects on the timeless truths he’s learned about humanity’s bond with the land and the power of collective action. Tune in to discover how one man’s purpose-driven life continues to ripple through Petoskey and beyond, inspiring us all to find meaning in our own work. Don’t miss this heartfelt exploration of grit, legacy, and the pursuit of a better future.

Find Manna Food Project here: Manna Food Project - The Manna Food Project

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