Concrete Ways #27

Concrete Ways is a conversation about building things that matter — businesses, families, and lives with purpose at the foundation. Host Dr. Wegmann sits down with entrepreneurs, leaders, and builders who've learned that real growth isn't about maximizing the bottom line, it's about creating something that serves others.

In this episode, Jacob Manthei — a third-generation leader, and one of five presidents in his family's business group is president of Aster Brands — shares how he's helped grow a company built on the idea that profit is oxygen, not the point. Concrete lessons, honest stories, and practical wisdom for anyone trying to build a life and business worth having.